We’re implementing an Account-Based Marketing (ABM) program and exploring the use of a content syndication service to reach key accounts, and the goal is engagement with our target account list, not simply leads from that target account list.

If you are a marketer who has done this well:

How do you label your syndication network that also aligns with the demographics of your target accounts?

What does the flow of leads look like? Are they sent to Sales direct, or nurtured first?

Do you have any advice for aligning with Sales about what is a 'syndication sourced' qualified account?

Looking for actionable advice that makes this a seamless part of our ABM engine.
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