Hey! That’s a really good question — many marketers fall into the trap of chasing lead volume without evaluating lead quality . It's not just about how many leads you generate https://storybox.io/key-metrics-for-lead-generation/, but what kind of leads they are and how they behave over time. Simply gathering large numbers of contacts won’t help if they’re not interested or properly categorized.

I’ve found it super helpful to use tools like Generect, which doesn’t just collect leads but also helps you track their sources and behavior patterns. It allows you to distinguish between MQLs (marketing qualified leads) and SQLs (sales qualified leads), making it easier to pinpoint where leads drop off in the funnel. If you want a deeper, more strategic look at your lead flow